Summary

Job Family Group Description - Communication & Marketing:
Gathers jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand.

Job Family Description -PR & Events:
Brings our luxury products onto the stage. Builds a solid reputation for our brands through event organization, press relations and a robust online presence.

Sub-Job Family Description - Public Relations:
Builds and maintains our company reputation through public relations activities. Gives clear messages on our image internally and externally

Job Description

Report to : PR Sr. Manager

Department : Brand Engagement

Media Relations and Editorial Planning

  • Develop annual/ monthly editorial PR plan(print/digital) and manage budget
  • Build and manage relationship with target media (fashion/lifestyle/online)
  • Create opportunity and manage product placements in line with product marketing calendar
  • Review and manage press materials and related reports to WW
  • Manage sample/gifting orders

Celebrity/KOL Endorsement

  • Key/special celebrity endorsement(ambassador) program development & handling
  • Develop and maintain good working contact with stylists
  • KOL program management for key events and launches
  • Manage celebrity/KOL gifting programs

Support for Corporate PR and Issue Management

  • Manage corporate PR communicating with external agency
  • Assisting in issue management, CSR program development and execution

Qualification

  • 8-12 work experience in PR and marketing communications
  • Luxury retail and high-end fashion industry experience is highly preferred
  • Strong relationship with media/KOL/stylists within industry is a plus
  • Strong creative ability to develop innovative ideas
  • Good command of written and spoken English

Job Type

Regular

Start Date

2021-11-15

Schedule

Full time

Organization

GUCCI KOREA LTD

Seniority level
Mid-Senior level

Employment type
Full-time

Job function
Advertising, Marketing, and Public Relations

Industries
Marketing and Advertising and Public Relations and Communications

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