Job Mission:

  • Manage make-up products and campaigns to fulfill the vision and mission of Chanel Make-up in the market
  • Focus on Lips, Nail & Season Collections products in make-up, which accounts for 50% of total makeup category sales that delivers dynamic and create the Brand excitement and alive that key contributor for recruiting new customers.
  • MU market is becoming very dynamic and competitive and Chanel is gaining market share as well as a specific place in customers’ hearts.
  • More dynamic, innovative and integrated POE strategy is needed (including local celebrity/KOL) to create the buzz, be more relevant and more engaging and to gain market share

Key Responsibilities:

  • Develop & execute make-up campaigns' local launching plan and lead overall customer experience journey with internal & external marketing team to set-up best POE strategy.
  • Execute new product's marketing plan :

Role Specifications:

  • Prepare and present new product launch plan to related team and POS.
  • Set up campaign strategy & objectives
  • Set up Printing & Sampling plan
  • Plan Incentive scheme if necessary
  • Supervise VM & POS plan
  • Control event(Makeup show, Makeup class) contents
  • Analyze the campaign sales report & devise action plans by counter
  • Administer counter needs by campaign
  • Control campaign budget ( campaign expenses & control of all promotional expenses)
  • Showcase the brand dynamic and the role of make-up to relevant team to motivate COCE teams and that Retail, PR, VM and Training to orchestrate 360 marketing plan to success each campaign goal and overall category achievement.
  • Analysis the data on market and product and build the action plans needed.
  • Actively communicate with Global/Region team to convey the key message and to accept Korea market needs thru campaign feedback, regular monthly planning calls and discussion.
  • Work with API manager collaboratively to identify trends and align key messages to Global.
  • Report & Assist marketing manager with higher ownership of category in charge.

Academic / Professional Qualifications

  • 4 years university degree
  • Good interpersonal communication skills both in English & Korean
  • Strong with details and having a good sense of time-line

Work Experience

  • Over 4 years’ experience in cosmetic industry as a Product marketing related ( preferred Make-up)
  • Advanced knowledge on Makeup products and strong level of marketing skills and trend and market knowledge

Required Competencies

  • Independent, pro-active, positive, take initiatives & attentive to details
  • Self-motivated and persistent with the ability to work under pressure and manage multiple priorities
  • Continuous learner who has innovation and creative mind

Seniority level

Employment type

Job function

Retail and Luxury Goods and Jewelry

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